At Practical Vegan Advocacy (PVA), we are a U.S.-based non-profit organization committed to catalyzing a Vegan (R)Evolution—a radical and pervasive change in societal attitudes towards animal exploitation and carnism. Our mission is anchored in research, public advocacy, and empowering individuals through enhanced communication and advocacy strategies to further the cause of veganism.
PVA operates within the evolving landscape of Public Interest Communications (PIC), an emerging academic field grounded in science-based strategic communication. Utilizing insights from behavioral, cognitive, and social sciences, we aim to achieve significant and sustained positive behavioral change on issues transcending the interests of any single organization. In essence, our work focuses on matters that profoundly impact people and communities, steering away from purely business-driven narratives.
The term “practical” in our name signifies our commitment to a pragmatic approach. Recognizing the diverse landscapes of accessibility to vegan food and products, we reject the notion of a singular path to veganism. We stand against factionism and judgment, understanding that individual journeys toward a plant-based lifestyle vary. While the vision of a 100% vegan world may be aspirational, we channel our efforts into educating and empowering individuals to make informed decisions.
In our collective journey towards a vegan world, PVA seeks to support individuals, whether motivated by ethical, health, or environmental concerns, fostering a community dedicated to incremental progress.
Join us in our commitment to a more compassionate and sustainable world.